Social media marketing is here to stay. As an entrepreneur or small business owner if you’re not using it to grow your company you are missing out. I am sure you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a cultural network profile, representing a six percent growth compared to the previous year based on Statista. The numbers do not lie. Social media marketing is really a life style all around the globe.
As an entrepreneur or small business owner if you’re not using social presence on-line to grow your company you are missing out. By 2017, the global social network audience will total 2.55 billion, – based on Emarketer.
Below I’ve listed my easy 5 step process for developing a technique for social networking marketing.
1. Identify your goals.
For every single company there should be a mission. Your company mission should have a mission statement. For every single mission there should be a goal. What is the positive outcome or end goal that you want to achieve? You may want to become internet famous smm panel, you might want to get speaking gigs, you might want to advertise a guide or training program or you could just want more customers. Whatever it is you need to write down your goals and the logic behind them. Understanding where you want to go and how you’re going to get there will allow you to devise the very best plan and route you must take.
2. Get Brand Clarity.
Get clear in your brand before you add it out there. Answer these 3 important questions. What do you do? Who do you help? what do you want to be noted for? After you are able to clearly articulate the answers to these questions, you can communicate this on social networking or in front of anyone. You have to manage to clearly and succinctly say in one sentence what you’re about and describe your company model in a way that makes sense.
3. Master the art of Pull Marketing.
Pull marketing is about client attraction. Once you create core messages with strong call to action statements, you are setting the stage to own people in your market self qualify and respond with, “me too” or “I need that” or “where can I find out more?” Your goal is to own ideal prospects in a position to clearly see themselves in your company model. They should manage to see that your company offers exactly what they have been looking for.
Social platforms are a great tool for utilizing pull marketing tactics. Whether you run ads or develop a poll, survey, or contest you will get targeted leads using social networking advertising and messaging. The important thing is crafting messages that your target market will respond to.
4. Connect and build relationships.
In order to sell anything to anyone you must have a dependable relationship. This concept is true on-line as well. You have to truly connect, converse and engage with people on social networking before they begin trusting you. One of the finest ways to engage with people is by utilizing groups inside of social networking platforms like Facebook, Google+ and LinkedIn. In these group you can converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you have to use hashtags. On Twitter you use hashtags and lists to engage with others.
Whatever platform you’re on, be sure to showcase what is unique about you. You have to manage to clearly articulate your unique sales proposition. When people do not know what differs about you, they reduce your product or services to price.
Another smart way to build relationships with people on social networking is to follow, comment and share their content. On every social networking platform, there’s a way to provide feedback by sharing, commenting or clicking a button to like the message. Once you show on that person’s social networking page, they are sure to notice you, sooner or later.
5. Create a motion plan and content marketing calendar.
Using social networking may be overwhelming. That’s precisely why you will need a social networking action plan and a content marketing calendar. How have you been going to mix social networking in together with your overall marketing strategy? You have to realize that marketing is best suited if you have a few strategies complimenting one another and working together.
The number one reason why you will need to put together a motion plan is really because, your ideal customers are searching for you on-line. As an example: You’re a health & wellness life coach specializing in nutrition and teaching people how to lose weight without dieting and have a much better relationship with food. Your prospect is on-line trying to find key term like fat loss, well balanced meals, life coach, diet and wellness. As an entrepreneur because space, you need to arrive in the search once the prospects go buying a solution to their problems.
For every single industry, you will find people trying to find answers to specific problems. You have to create messages for every problem that the folks in your target market has. Social media marketing offers you an original opportunity to communicate frequently together with your target market on a wide selection of topics.
As you can see, using social networking as a method to grow your company requires you to get back to the fundamentals and understand marketing 101. After you complete all the steps above, you may have a much better handle on how to incorporate social networking to grow your business.